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The top 7 consumer trends from Tmall big data

chinadaily.com.cn | Updated: 2017-12-22 07:09
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4 Use: Cosmetics for men and beautifying products have become popular

Santiago is prepped to model at ChinaJoy 2017, otherwise known as the 15th China Digital Entertainment Expo and Conference in Shanghai, on July 27. [Photo/VCG]

Searches for male cosmetics increased by 157 percent and for tongue cleaners by 92 percent, while additional purchases of products to whiten yellow shoes increased 277 percent, according to Tmall big data.

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