E-Sports meets hospitality in tourism game

"This strategic collaboration represents a breakthrough in integrating e-sports with the hospitality industry, enhancing the consumer experience in innovative ways," said Ning Qifeng, senior vice-president of Wanda Cultural Tourism Group and president of Wanda Hotels & Resorts.

Looking ahead, Ning emphasized that Wanda Hotels would continue working with Tencent E-Sports and Jingxiang Technology to develop more diverse, technology-driven and art-inspired experiences. "Our goal is to deliver exceptional travel experiences while pioneering innovative, one-of-a-kind business models," he noted.

Building on Tencent E-Sports' extensive event portfolio, Jingsheng Hotel plans to bring high-caliber e-sports experiences and a stage for gamers to showcase their skills and embrace the spotlight.