WIC·MIC explores Digital Central Axis in Beijing

Liu Chen, head of IP operations at Uniblue and operations head for “Night at the Central Axis,” highlighted the creative storytelling behind the project.

"By using digital tools, we've transformed the Central Axis into a space where history and innovation come together, making it more accessible and exciting for global audiences," Liu said.

After hearing from the three speakers, attendees were invited to explore Microcosm, a WeChat Mini Program of the Digital Central Axis, through live demonstrations. The Mini Program allows users to virtually experience the Central Axis' rich history and cultural landmarks.