In Estonia, Chinese New Year activities attract residents

On Friday, the Chinese New Year reception in 2025 hosted by the Chinese Embassy in Estonia was held in Tallinn, which becomes an important stage for showcasing the cultural and tourism charm of Beijing. A cultural group sent by Beijing Municipal Bureau of Culture and Tourism actively participated in the activities, adding a strong Chinese flavor to the event.

At the event venue, multiple intangible cultural heritage projects were displayed and interactive experiences were offered, allowing guests to get up close and personal with the essence of traditional Chinese culture. The demonstration of Chinese calligraphy stood out as a major highlight, with calligraphers writing characters with their brushes on-site, whose exquisite skills captured the attention of numerous guests. The calligraphers also invited guests to participate in calligraphy experiences, guiding them patiently from holding the brush to stroke techniques, allowing foreign friends to personally feel the charm of Chinese calligraphy.

The reception also featured a "Hello, Beijing" photo exhibition and a display of the Global Zodiac Design Competition award-winning pieces, comprehensively showcasing Beijing's urban features and the innovative vitality of Chinese culture and art.

The splendid presentation of Beijing's culture and tourism at the Spring Festival reception not only brought spring festival joy to people from various sectors in Estonia but also further enhanced Beijing's international visibility and influence. It built new bridges for promoting cultural exchange and tourism cooperation between China and foreign countries.