Getting 'haute' in Heilongjiang

Couture comes in from the cold as fashion week dazzles, report Zhou Huiying and Tian Xuefei in Harbin.

By Zhou Huiying and Tian Xuefei in Harbin | China Daily | Updated: 2025-02-11 08:09
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Running from Jan 10 to 15, the 11th Harbin Fashion Week attracts designers from 25 countries and regions, presenting 35 fashion shows, in Harbin, Heilongjiang province. It highlighted themes of ice, snow and romance inspired by the cultural charm of the city. [Photo provided to China Daily]

During the event, designers from around the world were deeply impressed by the city's magnificent ice and snow attractions, and became global ambassadors for promoting Harbin's ice and snow culture.

"They have brought celebrities and fashion influencers from their countries and more foreign tourists to visit Harbin, fully unleashing the dissemination effect of Harbin Fashion Week," said Wang.

"They helped boost Harbin's tourism economy, and continuously enhance the international appeal of the city's ice and snow culture."

For instance, designers from Thailand introduced their country's beauty pageant winners to Harbin, while designers from Vietnam brought a 60-strong delegation to experience the joy of Harbin's winter tourism.

"I visited Harbin Ice and Snow World and many other ice and snow tourist spots," said Loris Narduzzi, a designer from Switzerland.

"I had a very wonderful experience. Harbin residents have created a very unique wonderland from ice and snow, attracting more people to come here and experience it, which is truly remarkable."

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