Music 'refugees' from Tiktok tune into fans via RedNote
Chinese social media app attracts untapped global audience, builds cultural bridges
Crossing cultures
Chinese fans have expressed their admiration for foreign musicians who are willing to share their art and connect across cultures.
One comment on Udhu's page reads: "Your cover of Beyond's songs really touched me. It brings back so many memories of my youth. Thank you for understanding our music!" Another fan asked: "Have you watched Ne Zha 2?" Udhu replied that he cannot wait to see it.
"As a French guy, I was mostly exposed to European and American music. I could have been more curious and explored rock bands from around the world earlier," he said.
"It's awesome to spark those emotions in RedNote users by covering songs they cherish. It just shows how music enhances our life journey."
In the long term, Udhu sees Red-Note as more than just a platform, envisioning it as a bridge to something bigger.
"It's incredible to think I'm connecting with people in China through a single app," he said. "I'm not sure where it'll take me, but I'm excited to see where this journey goes."
"I need to learn more about Chinese culture to understand what's happening in the comments, stay up to date with new trends. … The cultural aspect is incredibly important to grasp," he added. "We've already connected with a Chinese musician and have plans to collaborate very soon."
