World's largest ice-and-snow park concludes with record-breaking tourist visits

Although the 26th edition has closed, an indoor ice-and-snow attraction within the park will reopen Thursday following a comprehensive refurbishment and will be able to receive tourists during warm weather. Initially launched in July 2024, the facility features advanced audio-visual interactivity, vibrant ice sculptures, and elements from past editions of the park and the 2025 Asian Winter Games.

China aims to boost its ice-and-snow economy as a new source of growth, targeting an economic scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, according to guidelines released by the State Council last year.

Dai Bin, president of China Tourism Academy, said ice and snow tourism has become an important part of Chinese people's lives.

"Ice-and-snow tourism in China now offers multifaceted experiences. Visitors can appreciate and create ice sculpture and engage in other folk arts, enriching their cultural horizons while driving tourism growth," he said.