可口可樂化Coca-colonization

Coca-colonization is a term that refers to globalization or cultural colonization. It is a portmanteau of the name of the multinational soft drink maker Coca-Cola and the word colonization.

可口可樂化(Coca-colonization)一詞是跨國軟飲制造商Coca-Cola(可口可樂)和colonization(殖民化)兩個詞的合成詞，指全球化或文化殖民。

The term is used to imply either the importation of Western (particularly American) goods, or an invasion by Western, especially American cultural? values, which threaten the local culture.

這個詞多用來指代西方(尤其是美國)產(chǎn)品的進口，或者是西方及美國文化價值觀的入侵，導致當?shù)匚幕艿酵{的狀況。

It gained visibility in the European-Americanization debate with the 1994 publication of Reinhold Wagnleitner’s book, Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the World War II. The expression also became a catchphrase of the anti-globalization movement.

該表達在1994年初現(xiàn)于歐洲關于美國化的辯論中，來自于雷納德?瓦恩萊特納一本名為《可口可樂化與冷戰(zhàn)：二戰(zhàn)后美國在奧地利的文化使命》的書中。后來在反全球化運動中一度成為熱門詞匯。