Usherettes wait for the launch of "Beijing: An Olympic City Photo Contest 2006" at the Temple of Heaven in Beijing June 2, 2006. Organisers of the 2008 Games, concerned at ignorance of the Olympics in a country which returned to the movement only 22 years ago, have rolled out the programme to 530,000 schools across the country over the last year or so. China views the 2008 Games as its coming-out party to the world.[Reuters]

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